* Greater employee satisfaction
o Lower absenteeism
o Provide a higher quality service
o Lowering labour turnover
* Good PR for the company
o Creating a good brand image for the company
o Attractive to potential employees
o Attractive to potential investors
* Higher profit margins
o Study conducted in 2003 by Orlando Richard into 177 banks showed that after Diversity training those who were more racially diverse aligned with profitability (Caleb, 2014.
o Why? Mixture of all the reasons above
* Open up new markets
o Potential for growth from new ideas
o New customers by becoming cross cultural
* Improve operational efficiency
o Lower costs, through labour turnover
o Improve efficiency and service delivery
o Minimise litigation
* Enhance relationships
o With customers, shareholders and all stakeholders
(Kirton & Greene, 2010, 204)